Turn long, ugly links into short, shareable ones in one click. Every premium feature — custom alias, QR code and click tracking — is free, with no sign-up. 🔗
Free • No sign-up • Custom alias, QR & stats included
Letters, numbers and underscore only — 5 to 30 characters, no spaces or hyphens. Leave blank for a random code.
Pick your own keyword so the link is readable and on-brand instead of random characters.
Every short link comes with a downloadable QR code, perfect for print, packaging and slides.
See how many people clicked, when and from where, on a live statistics page — no account needed.
No sign-up, no email, no ads injected into your link. Links are created over a secure connection.
A URL shortener takes a long, messy web address — the kind packed with tracking parameters, campaign tags and folder paths — and turns it into a tidy short link that is easy to share, type, text and remember. Whether you are posting on social media, sending a marketing email, printing a flyer, building a slide deck or texting a friend, a short link looks cleaner, fits inside character limits and is far less likely to break when it wraps across two lines. This tool gives you that in a single click, and it bundles in the extras that most shorteners hide behind a paid plan: a custom alias, an instant QR code, and live click statistics — all completely free, with no account and no credit card.
Long URLs are fragile. Email clients and chat apps often split them across lines, which can break the link entirely. Social platforms count every character, so a 180-character link eats into the space you have for your actual message. And a wall of random query strings simply looks untrustworthy — people hesitate to click a link they cannot read. A short link solves all three problems at once: it stays intact wherever you paste it, it frees up space, and a clean, readable address earns more clicks. If you add a custom alias — for example is.gd/spring_sale instead of a random code — the link becomes self-explanatory and reinforces your brand every time it is shared.
On most services these are the "premium" features. Here they are standard. The custom alias field lets you choose the ending of your link so it reads the way you want. The built-in QR code turns any short link into a scannable square you can drop onto a poster, a product label, a business card, a restaurant menu or a presentation — and you can download it as a crisp PNG. The click-statistics page shows how your link is performing over time: total clicks, the busiest days, and the broad locations and referrers your traffic came from. That is enough to tell which post, channel or campaign is actually working, without paying for an analytics suite or installing anything.
Marketers use short links to keep UTM-tagged campaign URLs clean and to compare the pull of different channels. Creators and influencers put a single memorable link in a bio or caption. Small businesses print a QR code that opens a menu, a booking page or a review form. Teachers and students share resources without dictating a paragraph of characters out loud. Customer-support and sales teams paste tidy links into chats and tickets. Anyone sending an SMS appreciates a link that does not blow past the message limit. Because the short link works on every device and browser — iPhone, iPad, Android, Windows and Mac — you can create it on your phone and it will open perfectly on a desktop, and vice versa.
Shortening happens over an encrypted connection through a long-established, reputable link service, so your short links are reliable and your visitors are protected. We deliberately do not run our own open redirect, which keeps the experience clean and abuse-free. You are never asked to register, hand over an email address, or accept a tracking cookie just to shorten a link. Your most recent links are remembered only in your own browser, on your own device, so you can grab them again later — and you can clear that history at any time with one click.
Short links are ideal for sharing — in posts, bios, emails, ads and print — but for the canonical address of a page you want search engines to rank, always link directly to the full URL on your own domain. Use the shortener for distribution and measurement, and keep your real page URL as the destination. That way you get the click-through and tracking benefits of a short link while your own pages continue to build their search authority. It is the best of both worlds: a clean, trackable link to hand out, pointing at the real page you want people — and Google — to find.